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Workshop provides business people marketing, sales ideas

WEST LAFAYETTE, Ind. — A workshop on effective business marketing and promotional and sales strategies will take place May 13 and June 24 at the Ivy Tech Community College campus in Lafayette.

The Bigger Profits Through Targeted Sales workshop will run from 7:30 a.m. to 6 p.m. both days. Workshop sponsors include the Purdue University Cooperative Extension Service New Ventures Team and the Supplier Diversity Development Coalition of Greater Lafayette.

“With this partnership we are hoping to attract women-owned and minority-owned businesses, along with other small business owners to this workshop,” said Jesse Moore, director of Purdue’s Office of Supplier Diversity Development.

The workshop includes sessions on marketing and sales, defining a product and positioning segmentations, and implementing a marketing action plan. Participants will build their own personalized marketing action plan and sales strategy that can be implemented immediately.

“The focus of the workshop is on marketing and sales, and this is very relevant in today’s economy,” said Jane Anderson, senior project manager of the New Ventures Team.

“This workshop comes at the right time for small businesses because at the end of the workshop participants will leave with a personal marketing action plan and selling strategy that they can put to work in their business immediately.”

Workshop registration is $80 per person for the May 13 and June 24 workshops. If registration is completed before June 12 for the June 24 workshop, registrants receive an early bird rate of $60 per person.

Register online at For more information about the workshop visit

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