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WBAA one-day pledge drive set for April 7

WEST LAFAYETTE, Ind. — WBAA Public Radio from Purdue will have its One Day Spring Pledge Drive on Thursday (April 7) from 6:00a to 7:00p. Volunteers will assist in taking call-in pledges from listeners and Greater Lafayette area businesses will also be helping.

“We’ll have around 50 volunteers throughout the day and we’ll have some trivia and prizes to keep volunteers engaged in the overall progress toward our goal,” said Sally Lutes, WBAA’s director of development.

Adelino’s Old World Kitchen, Moe’s Southwest Grill, Puccini’s Smiling Teeth and Cold Stone Creamery are providing food. Lutes said listeners are encouraged to stop by the station to make a donation in person and see the pledge drive in action. This year’s commissioned painting by Rena Brouwer, “The Promise,” also will be on display.

“A one-day pledge drive is really more of an event than a typical pledge drive,” she said.

WBAA and other public radio stations typically have pledge drives that last one week or more. Last year WBAA successfully met its $150,000 spring goal with the station’s first one-day drive, and the station is on track to do so again this year, Lutes said. With just days until the drive, contributions from more than 600 listeners are nearing $100,000.

“We’ve had a lot of positive feedback from listeners who really like the one-day pledge drive concept, and we’ve gotten some new members because of it,” Lutes said. “With less time devoted to on-air fundraising, reaching out to new members is one of the biggest challenges for the station.

“WBAA has a lot of listeners who may have thought about giving but just haven’t taken that step to becoming a member yet. We have between 25,000 and 30,000 listeners a week, and about 10 percent of those listeners are members.”

She said the station is doing a lot of work to help WBAA become more visible in the community and engaged with its listeners.

“The mission of WBAA is about more than just the programs,” she said. “We provide outreach for dozens of non-profit organizations as well, and are a source for independent voices in the media that might otherwise go unheard. Public radio is a valuable asset to our community.”

Listeners can contribute any time before the on-air pledge drive at http://www.wbaa.org or by calling 765-494-5920

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