Tippecanoe Arts Federation workshop explores new techniques for promoting the arts

LAFAYETTE, Ind., — Local artists received information on professional practices and marketing from marketing specialists at Tippecanoe Arts Federation’s “Guerrilla Marketing” workshop.

Artists from around Tippecanoe County learned how to promote the arts to local media and to the public.

Around a dozen artists from throughout Tippecanoe County met with Bob Kennedy, Thom Davis, and Brant Baumann from Indiana Design Consortium to learn how to better promote themselves and their work to the public. Contacts with local media, internet marketing, and networking were just some of the topics covered.

“This is great information… we tend to focus on the creative aspects of our work, but we seem to fall short when it comes to getting that work into the public eye” commented one participant.

The “Guerilla Marketing” workshop was part of an ongoing series of technical assistance workshops provided by the Tippecanoe Arts Federation to serve local and regional artists and cultural organizations.

For information on this or upcoming workshops, please contact the Tippecanoe Arts Federation at 765-423-2787 or rsd@tippecanoearts.org.

Activities of the Tippecanoe Arts Federation are provided, in part, with support from the Indiana Arts Commission, a state agency, with funds from the Indiana General Assembly and the National Endowment for the Arts.

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