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CHICAGO, Ill — Carolyn Shelby, search engine optimization expert, host of the SEO 101 podcast and owner of Lafayette Online, will be presenting “How to Reorganize Management for Social Media, Search Marketing and Internet Advertising” on Wednesday, July 30th at the University of Chicago Graduate School of Business at 6:00p (Central).

“This talk is aimed at upper management and executives who either think they know about social media, SEM/SEO and internet advertising, or who realize they only know the buzzwords and need a better understanding of the concepts and ideas,” said Shelby. “The goal of the session is to give these decision makers with a better grasp of the concepts involved, and help them start thinking about ways they can modify current business procedures to accommodate these new and emerging technologies.”

Shelby’s portion of the talk provides an explanation of search engine optimization, search engine marketing, and social media marketing. It covers the differences between each of these aspects of online marketing, what they can and cannot accomplish, and where they fit into traditional organizational charts.

Co-presenter David Dalka, Internet Marketing, Change Management and Mobile Search Marketing consultant, will then build on these fundamentals to discuss problems with decision cycle times and business processes and how they are not conducive to effective execution of new media strategies and tactics.

“C-level management needs a new generation of leaders to redesign organizations to efficiently align themsleves to take advantage of social media, search marketing and Internet advertising. This journey is still in it’s infancy!” Dalka explains. “It is more about moving back to the customer focused management style of Peter Drucker and the innovation of Tom Peters than it is about new technology.”

This Marketing Roundtable event is free and open to the public. Online registration is available at https://gsbsurvey.chicagogsb.edu/ViewsFlash/servlet/viewsflash?cmd=showform&pollid=alumni_roundtable!Marketing%20Registration. Online registration closes Tuesday, July 29th. Onsite registration begins at 6:00p on Wednesday, July 30th.

How To Reorganize Management For Social Media, Search Marketing & Internet Advertising

Speakers:
Carolyn Shelby, Social Media and SEO Consultant
David Dalka, Internet Marketing, Change Management and Mobile Search Marketing consultant

Date: Wednesday, July 30, 2008

Time:
6:00p — Registration
6:30p-8:00p — Program
8:00p — Networking and Cash Bar

Location:
University of Chicago Graduate School of Business
Gleacher Center - Room 100
450 North Cityfront Plaza Drive
Chicago, Illinois 60611 USA

Register Online