Tag Archive | "Department of Consumer Sciences and Retailing"

Super Bowl commercials overhyped, not worth the cost

Posted on 02 February 2011. Tags: ,

WEST LAFAYETTE, Ind. –- Super Bowl commercials are overhyped and probably not worth the money spent on them, says Richard Feinberg, a consumer psychologist in Purdue University’s Department of Consumer Sciences and Retailing. An estimated 110 million people are expected to watch the Feb. 6 Super Bowl. When they aren’t watching the football matchup between […]

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